Monday 22 October 2007

Web TV - Research/Marketing

As well as having to think about, plan and eventually produce a program, one also has to think about the right way of marketing it. Because my program is part of a series of programs produced by the third year Kingston University Television students, we will have to think about the right ways of marketing them as a group. At the moment I decided to do some independent research, checking out Television web channels (i.e. 4OD, Joost) and online streaming channels like You Tube and Google Video. All of these can basically be described as new ways of watching your favourite Television programs and independent programs, videos, etc. on the web, usually free of charge to everyone. Because the internet becomes more and more important to more and more people from all around the world and because most viewers do not manage to watch their favourite TV programs at the same time every day (i.e. news, soap opera, chat shows, etc.) the so called “on demand” online ways of watching Television will most definitely become one of – if not the favourite way of watching Television in future. Being able to watch your favourite program or news channel at any given time during the day will suit in with the busy lifestyle of most families, business man and women, university students, doctors, teachers, shift workers and so on. In spite of all this we are thinking about setting up our own Television channel for the series of programs which we are planning to produce during the next couple of months. As well as that we are planning to broadcast them on famous online channels like You Tube.

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